Category: UX Research & Testing
Figma: Live URL

Projects Overview

The FirstX project aimed to redesign an outreach management app focused on streamlining Twitter outreach marketing efforts. The goal was to create a user-friendly interface that enhances the efficiency of outreach campaigns, enabling users to manage and track their marketing activities with ease.

Using Figma, we developed a modern and intuitive UI that simplifies navigation and improves usability. The redesign features an organized dashboard for managing outreach campaigns, easy access to analytics, and tools for scheduling posts and tracking engagement. By prioritizing user experience, FirstX empowers users to execute successful outreach strategies on Twitter, driving better results for their marketing initiatives.

User pains & Challanges

Users of the FirstX outreach management app encounter several challenges that impact their marketing efforts on Twitter. Managing multiple outreach campaigns can become complex and confusing, leading to inefficiencies in tracking progress. Additionally, users often struggle to access analytics and insights, making it hard to measure campaign effectiveness. Navigation through a cluttered interface further adds to frustration, hindering overall productivity.


  • Difficulty managing multiple outreach campaigns.
  • Challenges obtaining insights for measuring effectiveness.
  • Frustration from navigation issues within the UI.

Projects Solution

To enhance the FirstX outreach management app, we implemented solutions that streamline user experience and simplify marketing efforts. The redesigned interface focuses on campaign management, featuring an organized dashboard that provides clear visibility into the status and performance of multiple outreach campaigns.

We also improved access to analytics by integrating user-friendly reporting tools for measuring campaign effectiveness. The new UI reduces clutter and enhances navigation, empowering users to execute successful outreach strategies on Twitter, ultimately boosting productivity and satisfaction.