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The Pahadi Story
E-commerce Website

Category: E-commerce Website
Figma: Live URL
Website: Live URL

Projects Overview

I designed and developed an e-commerce platform that showcases a diverse range of tea, coffee, and cava products, creating an immersive shopping experience for users. The website serves as a digital marketplace, offering customers easy access to high-quality beverages while providing insights into their origins and unique characteristics. My aim was to create an engaging space where visitors can explore various offerings and discover new favorites.

The project features a modern UI/UX design that highlights appealing visuals and intuitive navigation. With a focus on responsive design, the website ensures a seamless experience across all devices, making it convenient for users to shop anytime and anywhere. By promoting product appreciation and customer engagement, this e-commerce platform connects beverage enthusiasts with premium selections that enhance their lifestyle.

User pains & Challanges

Users experience several pains and challenges when navigating tea and coffee product websites, which can impact their overall shopping experience and satisfaction. Identifying these issues is crucial for enhancing user engagement and ensuring a seamless journey.


  • Difficulty in locating specific product information, such as origin, flavor profiles, and brewing methods, which leads to uncertainty in purchasing decisions.
  • Confusing navigation that makes it hard to explore various tea and coffee options, hindering the discovery of new products.
  • Insufficient product visuals and descriptions that fail to convey the quality and benefits of the offerings, resulting in a lack of interest and engagement.

Projects Solution

To address user needs on the e-commerce platform for tea, coffee, and cava products, I implemented a clean and intuitive UI/UX design that emphasizes easy navigation and product discovery. The layout features well-organized categories and a robust search function, allowing users to quickly find their desired beverages while accessing detailed information about each product, including origin and brewing suggestions.

Additionally, I incorporated high-quality visuals and engaging content to showcase the unique qualities of the products, enhancing user interest and encouraging purchases. The responsive design ensures that the website performs seamlessly across all devices, providing customers with a convenient shopping experience that fosters brand loyalty and engagement.